I've changed name and branding mostly because I was using "MEVKA" as a handle anyway. That was also the name of my twitter and YT since forever so it felt more comfy using it.
Also, I felt like WRW branding was not only confusing but also felt much more corporte and less "indie". That was probably just a matter of time when I stopped pretending to be a serious game studio and recognize that all that time I was Just a dude fucking around in game engines.