I recently decided to try to figure out how much money is reasonable to expect from releasing a game on GameJolt (referred to as GJ), so I started asking around. Since I want to release my game Necken on GJ because I love the site, I wanted to get a rough estimate of the landscape.
This article shows my results.
The Process
I made a list of 100 games released on GJ, with a pricepoint set - no free games and no ‘Name your price’. These 100 games were chosen from the Hot (either new-ish or gathering a lot of traffic) and Best (by GJs magical algorithm) lists, together with the Featured list (games GJ curate manually).
These 100 games were manually scraped of all data available - Followers, Likes, Views, Price and the developer’s Twitter handle.
The next step was to contact all of them. Of the 100 chosen games, 72 had a Twitter handle, and I didn’t really have time to go full detective to find the remaining email/handles to contact them.
Out of the 72, 15 responed and 13 shared their data, under the premise that it was going to be anonymous.
After that it’s all about crunching the numbers.
This data might not be super useful, but it gives you a rough estimate of what traffic & retention an “average” game is getting on the site.
The first thing that pops out is that Follow is more common than Likes. To compare this, imagine that people are more likely to follow you on Twitter than to like your tweet. Feels very weird, right?
Out of the 100 games, 96 of them had more followers than likes. Only 4 of them had more likes than followers.
Instead of writing the exact same article twice, you can read the rest together with the results on the website:
It’s to save me some time rather than click baiting, in case you’re wondering =)
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