Lemme set up the scene!

Narrator: Introducing... the new NoahE plushie! Have a literally clinically insane wholesome game developer in your house!

Camera pans to an excited little kid. He is opening up a package. It's his brand new NoahE plushie! He hugs it tight.

Narrator: It even includes a voicebox! Just pull the string, and-

The little kid pulls the string. There's suddenly a screeching sound and banging sounds all around. A heavy black vignette creeps in around the edges of the screen. The plushie screams and levitates in the air, leaving the little kid crying. His mother comes in to see the little kid bawling on the floor and the plushie having a seizure mid air. A realistic mouth comes out of the plushie and chomps the mother whole. Finally, the voicebox activates.

NoahE Plushie: Hello everybody, my name is Markiplier and welcome to Five Nights at Freddy's, an indie horror game that you guys suggested, en masse, and I saw that Yamimash played it and he said it was really really good... So I'm very eager to see what is up. And that is a terrifying animatronic bear! 'Family pizzeria looking for security guard to work the nightshift.' Oh... 12 a.m. The first night. If I didn't wanna stay the first night, why would I stay any more than... five... Why I stay any more than two- hello? Okay...

The plushie suddenly stops shaking and spits out the corpse of the mother, half-digested. It levitates down and giggles, and then falls on its back, and a hole in the ground forms as a portal to the underworld. Demons grab the plushie and drag it to the underworld, and the portal closes.

Pretty good marketing idea, right?