Did you ever wanted to show your friends your new loot? Sure, you can do that in the game, maybe make a screen shot, but that’s a little bit troublesome. Now you can paste your items directly from the game in the Margonem’s forums. Stats are visible normally in a tooltip as in the game. Everyone can see them, comment and discuss. Maybe your item is the only one in the game, maybe it’s the best solution for you experience level, maybe a different equipment set would be better? Now all the items threads will be once more thriving with comments.

Oh, one more thing. Everyone like to boast, right? :D