That is right, the first thing i have found out when we have started to develop our game was that it was literally endless! That was fast ain’t it.. Seems like i have been holding that for a while. Let me start over and try again in a better pace :)
Most of you probably do know that we have released our first game to the Google Play Store a couple of days ago. Don’t worry I’m not here to market my game! But i am here to talk about the missing %90, just after you think you have completed your game! It has a much simpler name of course, Marketing!
When we have released our game we were pretty much aware that it would be very hard to market it. Especially if you have a budget very close to 0$. And we were absolutely right! It was and still is a hellish nightmare!
Pre-Launch!
First thing we have tried was to create some hype. So we have contacted press and and sent them tons of “Hey, Play our game before launch! You are special” mails. As you can imagine most of those mails are still waiting in their closets to be opened by the press. However, we have had some success with that, but nothing big unfortunately. But the most important thing that we have done to market our game before the launch , was creating a Facebook and Twitter pages beforehand. Although we have created those pages as a team, most of the work has been done by Oz. Not the wizard one :)
He is just our secret weapon that we can not reveal the name of. He have decided to add our Facebook and Twitter a simple yet neat trick. He have written everything into our Twitter and Facebook from the mouth of our main character, the Comet. I should say that it worked pretty, pretty well. Without any advertisement, we have created a very nice group of people following, retweeting and favoriting our Twitter and Facebook posts. So i think it is appropriate to call it a success.
The least helpful was our development blog. I was in charge of it, and i have decided to use Tumblr. The best thing about the Tumblr was that it was very simple to create a nice looking blog in a matter of minutes. The hard thing was reachin people out in Tumblr. Tumblr isn’t exactly something you would call a blog. It is something between a Blog and a Micro-Blog. While this has a lot of positive sides, it also has a couple negative too. Because of the nature of Tumblr, everything i have posted was visible only for a very short time. So even tho i have used a very simple and non technical language, i’ve had very hard time reaching to mu audience. So it wasn’t a fail of course , but we could have done better for sure.
Launch will be coming very soon :)
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