Amaranth is one of the most obscure colors in the world so let's shed some light on it.

What you need to know about the color

Amaranth is a reddish-rose color that is a representation of the color of the flower of the amaranth plant. The color shown is the color of the red amaranth flower (the color normally considered amaranth), but there are other varieties of amaranth that have other colors of amaranth flowers.