I will be the first to say that marketing is not my forte. However, with an impending demo release and hopefully a full release this year, it’s been on my mind a lot. Frankly, I don’t even know how to describe Perspectrum well. I am a firm believer that if you can’t say it in a sentence, you don’t really know what you’re saying. Let me tell you, I have no idea what I’m saying. It’s been a real hurdle for us to overcome. I kept thinking that the marketing would be obvious later in the development cycle, but boy was I wrong. Words of experience: start that earlier than we did.