The concept of marketing has evolved in leaps and bounds since very basic strategies were implemented by contemporary marketers in the early nineteenth century. Facebook with their monumental 1.39 Billion active monthly users of which 1.19 Billion are mobile users makes this medium very important to the marketers of today as they can get their marketing messages across to potential customers instantly and right onto their palms.

Facebook is becoming contagious among the young as well as the old and is breaking barriers of age, hence it is one medium that is not limited to a specific group.

USING FACEBOOK DILIGENTLY

If Facebook is used as a medium to get your marketing messages across then it should be done with a well-planned strategy to reap the best benefits that this vast audience has to offer.

A significant section of Facebook users are your potential customers and they are bombarded constantly by every marketer, especially from your competitive brands trying to get their messages across and in that context it would be prudent on your part to ensure that your message is the one he sees first on your landing page and for that you may need to have your Search Engine Optimization strategies working at optimum levels and that is what would get your brand where it needs to be, and that is on your customer’s domain.

Facebook ads are used extensively by marketers to get customers to engage with them in the first instance because an effective ad would definitely end or entice the customer to engage before he loses interest to engage with him.

The possibility to use video on the Facebook medium has generated much interest among the marketing fraternity allowing them to bring their messages loud and clear, with a visual effect.

Facebook could be considered a sales funnel with so many customers engaging with each other on this very popular worldwide phenomenon,

CREDIBILITY ON FACEBOOK

The opportunities that Facebook offers marketers to showcase their brands are numerous and it would also need a high degree of credibility on the platform to bring your potential customers to you which is crucial if you are to take on your competition.

Credibility could be achieved by piggy backing on the credibility of others who are entrenched on the platform as credible partners and looked up by customers who would have engaged with them.

If you project credibility on your landing page it is what would draw your customers to engage with you or they would shift over to the other page which is that of your competitor. There are some effective methods available for you to increase the credibility while you use Facebook as well. For example, you can buy Facebook video views and easily improve the credibility.

Customers prefer to engage with service and brand providers who are credible and a CTA would not be ignored if the customer feels that the company he would deal with is projecting the right credibility.