So you've made a game - a great game! - but nobody has bought it. Nobody is talking about it. Nobody knows it exists :(

Your problem is one shared with almost every indie developer out there: a lack of awareness.

How do you get attention in a saturated market? How do you communicate what makes your game unique through your marketing assets? How do you create a community and build channels to support it? How do you reach the games media and get influencers playing your game?

How do you sell more copies of your game without having to spend money yourself?

This comprehensive manual - and accompanying materials - shows you how to get your game the attention it deserves with practical, actionable advice, accumulated over twelve years of AAA and indie game marketing experience, with expert advice from industry veterans and game journalists, including Hannah Flynn(Failbetter Games), Thomas Reisenegger (Future Friends Games), Wesley Yin-Poole (Eurogamer), Gav Murphy (RKG) amongst others.

I hope the book and supporting materials are helpful to the Game Jolt community - if you have questions, comments and requests for future editions, please do reach out. I'm also more than happy to chat through any specific marketing challenges you might be facing and offer any advice.

Marketing without budget can be difficult in certain areas, but totally feasible to manage on your own. It can seem overwhelming on the surface (I'm sure the Content list of the book alone is enough to scare some off the process), but when you boil it all down it's very simple: reach the right people, with the right message. It just takes a little know-how, and the dedicated time-investment.

QUESTIONS?

If you've read the book and still have questions around certain aspects of the marketing process, please use the community/discussion boards of The Zero-Budget Game Marketing Manual to air them. I'm going to be addressing each query on a personal basis, but frequently asked questions will be rolled into larger updates - and hopefully a second edition of the book - down the line.

Until next time.

Jamin
www.superstring.studio