The Playtime Company is the overarching setting and antagonistic faction of the independent horror video game Poppy Playtime, as well as its prequel PROJECT: PLAYTIME.

Shortened and advertised as Playtime Co., it was an American toy manufacturing company founded in 1930 by the late Elliot Ludwig. Despite a family death in the 1960s that pushed him down to his lowest, Ludwig continued to grow Playtime Co., hiring people such as Eddie M. N. Ritterman, as Head of Research, Leith Pierre, as Head of Innovation, Jimmy Roth, as Chief Marketing Officer, and many others. The company and its toys had reached renowned status by the 1950s, and it stayed an astounding empire until, by the 1990s, it began to slowly decline. The catalyst of the company's downfall was an incident that occurred on August 8, 1995 that led to the disappearance of countless employees, orphans, and tourists at Playtime Co.'s toy factory.