Here's how I like to do it:
Come up with the initial idea
Start writing the story or come up with concepts, etc.
Make prototypes to test if what you have works
Once you're certain you have what you need, start working on the real game
Have a reasonable and healthy schedule for working on the game (like take into consideration life and work balance and other stuff)
Once you have a enough progress, present a trailer, or even a teaser for game
Work on the game a bit more
Communicate with fans well and do marketing stuff
Once the game is done, announce a possible release date
Release the game
Anything after that is just online posting related to your game or updates, etc.
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