I think that creators should be able to set a price for their items in the shop (things such as avatar frames, backgrounds, sticker packs,,) - there could be a slider where you can choose a price you think suits your item so its easier and cheaper to buy, depending on the quality of said product.

It could help a lot as i personally think 780 joltbux for a frame or 280 for a background is a bit pricey and instead of having to spend so much on one singular item it could be charged for a price the creator thinks would fit and would be most fair for the consumer + this could rise sales as they are easier to access = benefitting not just Gamejolt but the creator who put hard work into said item.