YouTube
https://www.youtube.com/watch?v=rVNEV9yeuqk
youtube.com
image.jpg

Yuru-Chara is a Japanese term for a category of mascot characters; usually created to promote a place or region, event, organization, and/or business. They are characterized by their kawaii (cute) and unsophisticated designs, often incorporating motifs that represent local culture, history, and/or produce. They may be created by local government or other organizations to stimulate tourism and economic development, or created by a company to build on their corporate identity. They may appear as Kigurumi (costumed characters) at promotional events and festivals. Yuru-Chara has become a popular and lucrative business, with character-driven sales reaching nearly ¥1.6 trillion ($16 billion) in Japan in 2012.

Forget about Melon Kuma because of his nightmare-fuel design, think about another bear mascot that is more child-friendly! Introducing… Kumamon!

image.jpg

Kumamon is a mascot created by the government of Kumamoto Prefecture, Japan. It was created in 2010 for a campaign created to draw tourists to the region after the Kyūshū Shinkansen line opened. Kumamon subsequently became nationally popular, and in late 2011, was voted top in a nationwide survey of mascots, collectively known as Yuru-Chara, garnering over 280,000 votes. Following his success in the contest, Kumamoto earned ¥11.8 billion (US$120 million, GB£79 million, €93 million) in merchandising revenue for the first half of 2012, after having only earned ¥2.5 billion (US$26 million, GB£17 million, €20 million) throughout all of 2011. Kumamon enjoys tremendous popularity throughout the world.



1 comment

Loading...

Next up

Sonic meditates and Mario is confused

Saiko X Tari: Wedding Day🤵🏻‍♀️👰🏻‍♀️

Ikue Kanemaru🐺🩵

Satoshi's little sister👧

If the "Disaster Girl" meme has been done to death, at least we've got a fresh alternative to tickle our funny bones!

Komaru Naegi's Superpowers

Here's a little chuckle for you: I whipped up a meme after giving the first Madoka movie another go.

Yes, I actually watched it!

Spider-Wolf wears the Classic Suit‼

#spider_wolf

Irish the Hedgehog… as a Zombot?!

建国記念の日おめでとう!🇯🇵

Happy National Foundation Day!

#spider_wolf

Spider-Wolf's Exercise Poses

#spider_wolf