Excerpt from our official blog: http://oneblueeyestudios.com/

While the team had a solid foundation in having a prototype to refer to, we all knew that there was a lot of conceptual development that needed to be done. We also knew that we were not just a game studio, but a transmedia studio, which meant that we had to discover what that actually meant.

First, we identified all the areas we need to investigate in creating a transmedia company. As much as we just wanted to get working on the product, we were very aware that there was a lot more structure that we had to implement. We will be looking at all the types of product we can make, the various social channels we can use to build our audience, see how things can be monetized or funded, and how will we distribute everything.

Next, we did a mindmap of all the different product channels that we could potentially develop for. This allowed us to see the entirety of what we were about to get ourselves into and open a discussion on the various challenges each channel poses. We are now doing research into each of these areas to gain more clarity on what we are capable of and what the pipeline would have to look like.

Images and more can be found at: http://oneblueeyestudios.com/